22 April 2014

Inaugural Pacific Business Stocktake to help Support Sustainable Pacific Businesses


The first stocktake of all Pacific owned businesses and Pacific social enterprises in New Zealand is being launched this week.

The stocktake is being led by the Ministry of Business Innovation and Employment (MBIE) and partner agencies, the Ministry of Pacific Island Affairs, Pacific Business Trust and Careers New Zealand.

“This Pacific Business Stocktake is the first of its kind and will provide valuable information to help find out more about how we can support Pacific businesses and find ways to make it easier to do business with the Pacific business community,” says Matalena Leaupepe, Chief Advisor, Pasifika.

 “This is also a great way to give greater visibility of the Pacific business community to the wider New Zealand business community”.

Participants will go into a draw to win professional mentoring services from successful business mentors from across New Zealand as well as getting the opportunity for their business to be profiled through various communication channels.

The stocktake questionnaire closes on 2 May 2014 and is available:  http://www.research.net/s/pacific-business-stocktake-questionnaire

If you have any questions please email pacificbusiness@mbie.govt.nz for further information.

Eligible participants
A “Pacific business” is defined as:
·         a business enterprise that is owned (or partly owned) by one or more Pacific people in New Zealand. 
·         The business may have one or more employees.
A social enterprise is defined as:
·      An initiative that applies business strategies to achieve philanthropic goals
·      This includes the delivery of economic and social services, such as Early Childhood Education which are funded by the proceeds of commercial production or other sources
·      Surpluses are principally reinvested in the social/economic purpose rather than maximising profit for shareholders and owners.

The Pacific Business Questionnaire
The Pacific business questionnaire takes approximately 20 minutes to complete. 
To complete the survey visit the following link http://www.research.net/s/pacific-business-stocktake-questionnaireor email pacificbusiness@mbie.govt.nz for further information.


Pacific Business Stocktake

Frequently asked Questions

1. What is the purpose of the stocktake?
·         This is the first stocktake of all Pacific businesses in New Zealand.

·         It aims to help government departments to better understand the needs of Pacific businesses and how it could make it easier to do business with government.

·         To create greater visibility of Pacific businessesto the wider New Zealand business community.

2. How will this benefit my business?
·         It will help better connect your business with services that can support Pacific businesses to grow and succeed.

3. What are the timeframes for this stocktake?
·         Monday 7th April – Friday 2nd May 2014.

4. Who is involved in this stocktake?
·         This project is led by the Ministry of Business Innovation and Employment in partnership with the Pacific Business Trust, Ministry of Pacific Island Affairs and Careers New Zealand.

5. What happens after I fill out the survey?
·         Data will be analysed by the project team who will report back on survey findings through the project team’s communication networks.

6. How can I get further information?

Communication activity timetable

Week/Date
Communications Activity
Week 1 :  7 April
·         Spasifik mail-out
·         Mail-out to key stakeholders
·         Promote via partner channels
·         Mail-out to Pacific Business Trust database mail-out
·         MBIE intranet story and FAQs
·         Use across all appropriate communications

Week 2 & 3: 14 April – 25 April
·         17th Breakfast Pasifika women in business presentation
·         Community Radio spots
Week 4 :  28 April
·         Follow up stories
·         Prompt email to stakeholders


10 October 2012

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Power of Facebook Marketing for Business Promotion






If Facebook was a country, it would be the 3rd largest country in the world right after China and India. That is how fast Facebook is growing and is the most visited website on the planet.

If you do not tap into this massive source of traffic immediately, you would potentially be missing out of tons of new leads and traffic for your business.

This guide aims to reveal the secrets and strategies used by the top marketers to grow their online business through Facebook.

And you’ll be able to easily learn and apply these strategies for yourself, no matter what niche you are in.

It is a short but simple ebook covering three Key topics:

  • What is Facebook? 

  • Power of Facebook Marketing 

  • Optimizing your Facebook Fan Page

Excited? So am I. 
 
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Power of Twitter as Social Media Marketing Tool


If you were to apply Internet marketing strategies that existed 10 years ago, you would be surprised that most of them are no longer viable or have become ineffective.


Thus, it is highly important that we stay on top of the trends of what works and what doesn’t. One of the hottest trending strategies we see nowadays is Social media and one in particular tool – Twitter.


Richard Koch in his great book – The Star Principle says that successful businesses must always be the market leader and must always ride on growing trends.


If you fail to tap into these hot trends, you’ll be leaving tons of money on the table. In addition, that’s why, the purpose of this report is to help you tap into this amazing phenomenon and grow your business around it. 

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That is why this book even includes tips to:
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06 August 2012

Pacific Broadcasting Research by NZ On Air

In June 2012, NZ On Air released a research project it commissioned into broadcast options for Pacific audiences in New Zealand. 

It was the first of its type undertaken in New Zealand and was undertaken jointly by Sai Lealea (SDL Consultancy), Tim Thorpe (Tim Thorpe Consulting), and Holona Lui (Catalyst Pacific) with assistance from Emma Powell and Dr April Henderson from Victoria University. 

In July, NZ On Air organised a small forum in Auckland made up of Pacific broadcasters and programme makers  to discuss the research. 

In releasing the report NZ On Air stated that:

 "In a highly-constrained funding environment it's important that we look together for the best, most creative, and most useful ways to serve our audiences. By talking together and sharing ideas we hope we will be able to develop new ideas and new partnerships to increase content for Pacific audiences in the future."

Christchurch meeting for Pacific Broadcast Research
Wellington meeting for Pacific Broadcast Research

You can download a copy of the report here.


27 July 2012

Pacific Conceptual Framework for Family Violence in New Zealand

Nga Vaka o Kāiga Tapu  -  The Pacific Conceptual Framework

 

Nga Vaka o Kāiga Tapu  or The Pacific Conceptual Framework is a  cultural framework for addressing family violence in seven Pacific communities in New Zealand. It is informed by, and aligned with, seven ethnic specific cultural frameworks on addressing family violence.  A literature review has been produced as a guide for policy writers.

The frameworks define and explain meanings of family, violence, and key concepts and principles that promote family wellbeing for seven ethnic specific Pacific communities. They will inform the development of a training programme to assist ethnic specific practitioners, service providers and non-Pacific practitioners working with Pacific victims and perpetrators and their families affected by family.
These frameworks take a strengths-based approach.   This begins with the premise that wellbeing, peace and harmony are states that all Pacific people aspire to, and that core aspects of culture are significant in maintaining and restoring wellbeing to families.
  
This relational framework is underpinned by the belief that all people and things are interconnected and interdependent. It brings together shared concepts and principles that promote wellbeing across the seven ethnic groups, without disturbing their essential meanings.

The framework is a living document. As new knowledge is introduced to the ethnic specific frameworks, Nga Vaka o Kāiga Tapu will also evolve.

All the documents were launched on  17 May at Malae Ola Hall in Mangere, Auckland by the Minister for Family and Community Services, Hon Tariana Turia.

The nine documents that form the Pacific Conceptual Frameworks can be accessed from this page. 


Vuvale Doka Sautu - A Fijian Conceptual Framework

This document was developed by the Fijian Working Group to assist with the development of a training programme for Fijian practitioners and service providers working with victims, perpetrators, and families from our communities who have been affected by family violence.

The Fijian Working Group was led by Sai Lealea (SDL Consultancy), who also wrote the document, with members from Fijian communities in the main centres in New Zealand. 

Fijian Working Group (front l-r: Rev Dr Ilaitia Tuwere, Amalaini Ligalevu, back:l-r: Kiti Tuifagalele, Tina McNicholas, Mauree Moala, Sai Lealea)


04 July 2012

Internet Marketing Basics: What Great Marketers Do

ONLINE MARKETING - By Mike Mintz, Published June 29, 2012

What Does an Internet Marketer Do?

It’s All About Building Influence

One thing you will learn about me, I like simple answers. I think the most complex problems are solved by the easy answer, so here goes. An Internet Marketer uses the Internet to influence people’s decisions to do things.

Notice I didn’t say “buy stuff.” There’s a reason for that. If you are an Internet Marketer for a not-for-profit trying to get awareness of an issue, or an Internet Marketer for a political candidate trying to get votes, or an Internet Marketer for a company trying to build brand awareness (the list could go on) you are not necessarily “selling” a product, rather you are trying to influence opinion.

By influencing opinion you can do anything.

Now Wikipedia and other sites will give you laundry lists of the things that Internet Marketers do. If you are interested in that click the link above. At the end of the day, however, Internet Marketing is really about getting people interested in what you are doing online. If you want to know what great marketers do, read on.

What Great Marketers Do

Seth Godin is a great marketer. He has written a dozen best-selling books on marketing including the bluntly titled “All Marketers Are Liars” (Seth recently re-released this book with the work “Liars” crossed out, and the words “Story Tellers” written in). In a 2005 article Seth wrote his own laundry list of what every good marketer knows. He said things like:
  • Anticipated, personal and relevant advertising always does better than unsolicited junk.
  • Making promises and keeping them is a great way to build a brand.
  • Your best customers are worth far more than your average customers.
  • Share of wallet is easier, more profitable and ultimately more effective a measure than share of market. Marketing begins before the product is created.
  • Advertising is just a symptom, a tactic. Marketing is about far more than that.
  • Low price is a great way to sell a commodity. That’s not marketing, though, that’s efficiency
These points are just a sample from the list, and Godin gives some very sound advice. There are three points from his list that should serve as guideposts for anyone looking to do great marketing, especially in the realm of social media.

Great Marketing Encourages the Right Sort of Conversations

“Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.”

You cannot stop people from talking, especially today. The marketers job is to listen to these conversations and then encourage a dialogue, not a monologue (that’s old world marketing). If you can get customers talking, you can both learn from and influence them.

You do not want to be the marketer who believes the lie that people will buy what you are selling because of some intrinsic greatness your product possesses. People will buy what they want and you are not in charge of that (another gem from Godin’s list: “your prospects don’t care about you”).

Rather then convincing them and then getting frustrated with a market that just doesn’t “get it” find a way to connect to your customer by offering that little something “extra” that creates an “emotional bonus.” This is the magic part of the marketers job, and your best tools to make it happen are stories.

Good Marketers Tell a Story

“People all over the world, and of every income level, respond to marketing that promises and delivers basic human wants. Good marketers tell a story.”

Basic human wants can be broken down into two major categories: The desire for gain and the desire to avoid loss. All fears are a manifestation of one of these two desires (fear of not getting or fear of losing).
In 1943, behavioral psychologist Abraham Maslow wrote a paper called “A Theory of Human Motivation” where he proposed a hierarchy of needs that places human motivation into five-tiers of importance.

These motivations can be diagrammed as a pyramid, with the simplest and most common motivations comprising the base and higher, more esoteric motivations the top. Here are Maslows hierarchy of needs listed out for you with number 1 comprising the base of the pyramid and number 5 the top:
  1. Physiological – food, water, sleep, breathing, sex, homeostasis
  2. Safety – security of body, employment, resources, family, health, property, morality
  3. Love/belonging – friendship, family, sexual intimacy
  4. Esteem – self esteem, confidence, achievement, respect of others, respect by others
  5. Self actualization – morality, creativity, spontaneity, problem solving, lack of prejudice, acceptance of facts
Maslow’s theory provides a framework for marketers to do their jobs and tell stories that matter to their customers. Marketing stories should be crafted to tap into different levels of the motivational pyramid. The higher up your message appeals the greater emotional connection you can create. Tapping into the human wants and needs through great storytelling moves marketing out of the realm of sleazy convincing and hustling and into the realm of psychological and emotional engagement.

One caveat.

Your stories should always be focused telling the customer how their lives can be better because of what you are marketing, not how great your product, idea or charity is. Think of it like dating: you wouldn’t want to go on a second date with someone who sat at dinner the entire time talking about how great they are. Most of us want to engage with people who want to know about us, ask questions and listen.

Why should marketing be any different?

Great marketers know this and spend their time identifying the right audience for their product, developing a message that will communicate and resonate with that audience and creating the best experience for people who choose to pay attention.

A.M.P. Up Your Marketing to Match Your Customers Worldview

“Effective stories match the worldview of the people you are telling the story to.”

We’ve spoken about the importance of marketing to your audience and the wants rather than just proclaiming the greatness of your products. Crafting a marketing story that matches your customers worldview means going the extra mile to know and connect with your customer.

Think of ways to “A.M.P.” up your marketing. When you “amp” anything up it means putting real power into it – in marketing terms it stands for the following:
  • A – audience. Every marketing effort must start here by identifying, understanding and knowing how to reach the core audience.
  • M – message. Develop marketing messages that will resonate with your audience based your experience with them and what you know to be true for them. Here is where great storytelling makes all the difference.
  • P – product. Notice this comes last in the formula. Unfortunately too many companies put their products first and then try to wedge the audience in through marketing. The product is the answer to the problems presented in the story.
You need a great product experience for the preceding items to have a lasting and repeated effect. Godin says that “living and breathing an authentic story is the best way to survive in a conversation-rich world.” That means you should adopt the no-bullshit policy.


Strip out jargon and corporate speak from your marketing materials. Stop pretending to be the infallible, all knowing, wonderful wizard of Oz (he was just a lost guy behind a curtain after all). Get to know your customer and then build a marketing dialogue that feels like a real relationship (if your company is small enough or savvy enough you should be building actual relationships!). Just remember, the story always goes back to your customer and their experience.

Influencing your customer does not mean lying to them or telling them what they want to hear. Influence means finding the right customer, the one who can most benefit from what you have to offer, and making them care deeply about what you have to offer, so much so they are moved to act.

Bottom line: tell a compelling story and keep it real.
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04 March 2012

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