02 September 2011

Value of Frameworks in Understanding Major Pacific Policy Problems



A key step in understanding critical social problems affecting Pacific peoples in NZ is the influence of values in shaping behaviour. This is because most intractable social problems are often interwoven with issues of values and unless these are identified and understood, development of responses or mitigating strategies are bound to fail costing governments money. The challenge therefore lay in designing conceptual tools that can assist thinking about social problems and to what extent Pacific values may be influencing behaviour.

For  major social problems in Pacific communities a useful tool to assist in diagnosing and mapping key influences and relationships is a Conceptual Framework. Frameworks are well recognised tools that can provide a systematic and rigorous way of thinking about an area of interest, promote comparability across data collections and between sectors.  

A conceptual framework can assist map the environment surrounding an area of interest as each identified element can represent a specific area about which information is required. Additionally, such a framework defines the scope of enquiry, marks out important concepts, and organises these into a logical structure showing the key relationships, processes and flows that exist. Successful frameworks are logical in structure, comprehensive but also concise, dynamic and flexible enough to allow for change taking into account other frameworks.

Pacific Analysis Framework
A framework I was involved in developing in the late 1990s was the "Pacific Analysis Framework" (PAF). It is a tool for structuring and analysing policy problems from a Pacific perspective. The framework was closely aligned to the generic policy analysis steps but incorporating a "Pacific Values" element in each of the analysis steps. A companion element of the Framework was the "Consultation Guideline" - a guide on how to consult Pacific communities in developing policies and programmes. Training was provided to government agencies on the Framework  and Guideline and it proved very popular and effective in including Pacific perspectives into the policy analysis phase of the public policy development process.


For major social problems confronting Pacific peoples in NZ, a conceptual framework also allows for the consideration of values as a key element influencing those problems.

Example of a Conceptual Framework - Family & Domestic Violence Conceptual Framework (Australia Bureau of Statistics, 2009)



The above framework was developed as part of the Australian government work in understanding Family and Domestic Violence and for the purpose of capturing data requirements.

Maori Conceptual Framework
In NZ, Maori have also developed a framework to guide the development of policies and programmes to address family violence. A report published in 2004 titled: 

"Transforming whanau violence : a conceptual framework : an updated version of the report from the former Second Maori Taskforce on Whanau Violence"

proposed a framework for addressing whanau/family violence based on Maori principles, and discusses how these concepts may be implemented in practice. Colonisation, with its assumption of cultural superiority, is identified as contributing to the incidence of violence amongst Maori families. This report updated the 2002 document from the former Second Maori Taskforce on Whanau Violence. The authors argued that models of practice should be designed by Maori, for Maori, and not dictated by government policy and legislation, or based upon Pakeha conceptual frameworks. Recommendations included a collective approach to violence intervention strategies involving all members of the whanau, and a plan of action for implementing programmes based upon Maori values and principles.

Describing the report, the Chair of the Taskforce said thus:

"This conceptual framework has been developed from the comprehensive and successful experience of Mäori practitioners working in the field of whänau violence. These practitioners identified, discussed and agreed upon the particular characteristics of their practices that have potential to constructively transform violence within whänau, hapü and iwi into behaviours that enhance mauri ora (well-being).

The imperatives of effective practice for the prevention of Mäori whänau violence are taken from practice and advocated in a non-prescriptive way that permits the localisation of responses to violence based on particular whänau, hapü and iwi processes. The imperatives that make up the conceptual framework are the minimum practice requirements for the prevention of whänau violence.

This Mäori conceptual framework assumes the impacts of colonisation as central to the normalisation of whänau violence. This results from the destruction and distortion of whakapapa, tikanga, wairua, tapu, mauri and mana as one consequence of colonisation.

The framework advocates for the development of Mäori therapeutic models that change the way that whänau violence is understood and managed. Very little has worked to stem the tide of whänau violence using mainstream approaches. We must address this issue from the position of a real and practical understanding of the cultural-political impulses which impel Mäori to act."




Towards a Pacific Conceptual Framework 
  • While the above examples outline elements that would also be relevant and applicable in thinking about family violence in Pacific communities, as for Maori, the inclusion of a "Values Element" for each section or area would be critical. This values element would include consideration of concepts and principles such as family, religion, respect, honour, reciprocity, ownership etc.. and how these may influence relationships, processes and behaviour of those involved in family violence. 
  • Understanding these key Pacific values and concepts will in turn enable responses and mitigating strategies and programmes to be developed that specifically targets Pacific peoples caught up in family violence.





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21 April 2011

5 Steps to Making Your First Sale as an Affiliate Marketer


Sai's Comment

  • This is an interesting and useful piece for all of you keen on becoming Affiliate Marketers. It contains good tips to start with and provide steps to begin slowly, learning about the process along the way.
  • I found it really useful and in fact followed it very closely when I first started. You could also find it useful. All the best!

5 Steps to Making Your First Sale as an Affiliate Marketer

Written by: Steven Clayton, Guest Blogger

One of the things I get asked a lot is where to begin as an affiliate marketer.

It can all be so overwhelming. There are so many different ways to get traffic, build sites, and pick products to promote (these are the three components of any affiliate marketing effort). In addition, some of these traffic and site building options can be expensive and highly technical, requiring a lot of training and expertise.

My goal in this post is to highlight a way to get started as an affiliate that's relatively easy, risk-free, zero cost, has a great chance to make your first money online, and doesn't require any technical knowledge or experience.

We're going to use ClickBank for our product, a BlogSpot blog for our website, and search engine optimization to get traffic. If you're totally new to search engine optimization and want a very quick introduction, you may want to check out this video.

Step 1 – Find 10 products you're interested in promoting

  • One of the best parts of being an affiliate for ClickBank is that it's so easy to get started because there are thousands of unique products to promote. Once you have a ClickBank account, go to the Marketplace and browse it to find products that you have an interest in and/or that you or someone you know would buy.
  • Make a note of the products, including their Pitch Pages and the custom HopLinks you'll use to promote them (you'll get these by clicking the Promote button next to the Marketplace listing). It's a good idea to save this information in a text file on your computer.

Step 2 – Find potential keywords using Google's keyword tool

  • Go to Google's external keyword tool.
  • For each product you picked in Step 1, enter the most generic keyword that applies to your product. For example, if you're promoting a product on how to cure tinnitus, use the keyword "tinnitus" and click the Get Keyword Ideas button.
  • Go over to the Match Type drop down box and select Phrase Match.
  • Sort the list in descending order of global search volume by clicking on the column Title.
  • Make a list of any keyword that is between 10000 and 30000 global monthly searches, and that has something to do with your product.
  • At the end of this step, you'll have 10 lists. Some of these lists may be empty, as it's possible that there won't be any keywords that meet our criteria.  We're being very careful about selecting only the ones that will work for us, so have patience and don't get discouraged.

Step 3 – Evaluate the competition for SEO

  • Now we need to see if it would be possible for us to actually rank in Google for terms that would drive traffic to the product we're going to market. For each keyword identified in Step 2, head over to Google and type the keyword in quotes. For example, if the keyword phrase was "cure tinnitus," you'd type "cure tinnitus" into Google.
  • You'll see the search results and the words "Results 1-10 of about xx,xxx" on the right hand side. If the xx,xxx number is less than 100,000, move on to the next step. Otherwise, discard this keyword.
  • Do another Google search by typing inurl:"keyword phrase". For example, for our keyword above it would be inurl:"cure tinnitus". Take a look at the number of results again. If that number is below 1,250, this keyword is a winner. Make a note of it.

 

Step 4 – Pick the keyword you want to start with and build a BlogSpot blog

  • We've picked a BlogSpot blog for 2 reasons: it's easy to build a nice-looking site quickly, and blogs rank very well in Google.
  • In general, pick the keyword phrase that has the highest search volume, the lowest competition numbers from step 3, and seems to be the best fit for someone looking to actually buy your product. There are really no wrong answers here, just go with your instinct using these criteria as a guide.
  • Build your BlogSpot blog. Sign up and watch the tutorials on how to create content like posts. When setting up your blog, make sure that the blog title is your keyword phrase.
  • Make sure that the blog address (URL) also contains the keyword phrase you've picked in some way. So in our example, best-tinnitus-cure, my-tinnitus-cure, etc., all work just fine. Dashes are fine anywhere, so with a bit of creativity you should have no trouble coming up with a name that's not been taken.
  • The goal of your blog is to inform and to sell. Provide valuable content from the Pitch Page of the product, as well as outside resources. Add your HopLink to the actual product using text and possibly images. You can often get images from an affiliate page for the product, which can be found in the product's Vendor Spotlight in the ClickBank Marketplace.
  • Important: Never make up any information about the product! I encourage you to buy the product or have someone you know purchase the product, so you can give a truthful and accurate opinion of it.
  • The exact steps to build out the site are too extensive to go into here, but an example should do the trick.  Check this page out.  It will give you a great idea of what we're after.

Step 5 – Do some link building

 

  • Link building is the key to search engine optimization, and the best way to quickly get included in search engine results for the keyword you're targeting.
  • The process of getting a backlink is a bit different for each option listed below, but you can't go wrong here.  The idea is to do three things: get a link to your site, use your keyword phrase in the description or tag when you're using a bookmarking site, use your keyword phrase as the "anchor text" (the text that's clickable…that is the actual link to your site) whenever possible.  Don't worry about getting this perfect…any link is better than a perfect link, and you can do no harm!
  • Blog comment posting is a popular way of getting backlinks.  Here's a nice page that explains how to do it.
  • Social bookmarking can be a great way to build backlinks to your site.  Here's a huge list of them! Just set up an account with them and add your site.
  • Web 2.0 properties like Squidoo, Hubpages, etc. are great places to put up a small amount of content and then to add a backlink to your site.  Here's a nice list of these types of sites.
  • Also take a look at this guest blog post I did previously for other ideas.

Try to build at least 5-10 backlinks every single day! This will give you the quickest results.

Conclusion

The most important part of this process is the keyword research in steps 2 and 3.  If you have trouble finding the right keyword phrases for the 10 products you selected, go get 10 more and try again. Have patience. If you stick it out and find the right keywords, the rest will usually take care of itself.

After a while… it could be days, could be weeks, you should show up in the Google search results and people will click on your links to the ClickBank product and you'll make your first money online! Best of luck in your affiliate marketing efforts.

About the author

Steven Clayton and his partner Tim Godfrey are the creators of several best-selling Internet Marketing information products, including Commission Blueprint 2.0, Niche Blueprint, and SEM Business Blueprint. You can get more great advice and information on their blog.

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29 March 2010

Successful Fiji Community Forum for Celebrating Race Relations Day


March 29, 2010 




















Just a short note to thank all those that took time out from their very busy schedules to grace us with your presence at the Fiji Community Forum held on Friday, 26 March, at the Johnsonville Community Centre, Wellington.

A SPECIAL big ‘Vinaka’ to Sai Lealea & Lawrence Nair for facilitating the roundtable forum as well as the Friends of Fiji networking. You both brought ‘great leadership , talents & skills’ to the forum. We are indebted to both of you for steering the dialogue in a way that it maintain a momentum of honesty, integrity and respect for all groups present.

There are a few others we would like to thank here and we will list their names below:


Chief Guest John Hayes – National MP for Wairarapa & Chair of Foreign Affairs, Defence and Trade Select Committee for a heads up on NZ & Fiji’s relationship

Peter Dunne MP – for donating a ’signed bottle of wine’ to be auctioned.

Charles Chauvel MP - also for donating a ’signed bottle of wine’ for auction

Rose Sinclair & Ieti Tiatia – Statistics NZ for giving us such an indepth knowledge of where Fiji people sit in the wider Pasifika Community

Ms Sonja Gulliver – Te Papa for talking to us about ‘Tapa Skin Project’

Mrs Delta Doyle for sharing your family’s journey when your husband worked in Fiji as a lecturer at Nasinu Teachers’ College
Peter & Glenys Wood for your assistance leading up to the forum & sharing the remarkable story about ‘Imam & the Pastor’.
Christine Teiannang & the Fiji Banaban Community for being there and sharing your stories.

Those leaders from various Fiji Community groups who came with such enthusiasm and participated fully.
Sister Sarto from the Fiji Catholic Community. Sister Josefa Tikomaisolomone for the Wairarapa Fiji Community for giving us an insight in what’s happening in the Wairarapa amongst the Fiji people there. 
Rachael Leafe from Massey University and also Dr Teresia Teaiwa from Victoria University for some great feedback on Pacific students progress.
The Task Team for working tirelessly over the last two months to plan the event at zero budget.
Last but not the least, the two bottles of wine donated by our favourite MPs were auctioned at the Friends of Fiji networking social. We were able to raise approx $100 which we used to pay for the hall hire. Thank you Mike Kilioni for beginning the bid with $15.00. Much appreciated.
A report is being drafted and will be tabled after being vetted by the two facilitators, Sai Lealea & Lawrence Nair. Please feel free to email us if you wish to get a copy of the report.
Vinaka


Task Team for Combine ‘Wellington Fiji Community Groups’
  • Our facilitators Sai Lealea, Lawrence Nair
  • Semiti & Sera Leqakowailutu, Peter & Glenys Wood, Valencia Mar-Melesia, Adi Elisapeci Samanunu Waqanivalu

27 January 2010

Cheap Way to Send Money to Pacific Nations from NZ and Australia



A joint initiative involving the Ministry of Pacific Island Affairs, Reserve Bank of NZ, World Bank and Westpac Bank has resulted in a cheaper way to send money to Pacific nations compared to other retailers such as Western Union and other casual providers such as travel agencies.

Forex Signals Service - Click Here!

Basically, the project work has resulted in the operation of a two card system developed by Westpac that allows the receiver of funds in the Pacific to access funds from a NZ account, through ATMs or electronic means at very minimal cost.  The card can be bought from Westpac banks and they will provide details of its operation.

Of great help as well is the  website: http://www.sendmoneypacific.org which enables you to compare costs, speed and services offered by money remitters (including banks) from Australia and New Zealand to the Pacific.  You will note from the website that the Westpac card is cheapest hence greater awareness of these money sending tools will be beneficial to our Pacific remitting community in NZ.

Do pass on this information to all those you know would benefit from it especially those who regularly send money to Pacific nations.

Fast Online Cash - Click Here!

13 December 2009

Scenario Planning for Fiji's Future

By Sai Lealea - 13 December 2009

In thinking about how Fiji might be able to chart its way out of the present bleak political situation, I thought an exercise in future scenario planning could offer a number of plausible stories that could guide the development of a pathway to stable democratic rule.

Borrowing from the South African "Mont Fleur" experience during the transition from minority white rule, four similar future scenarios emerge that are applicable to Fiji if we project a 10 year future to 2020. The four scenarios provide alternative views of Fiji’s future and identify some significant events, main actors and their motivations and convey how Fiji relates to the world.

The year takes into account the current regime's plan to have elections in 2014 and so the scenarios cover the intention to have in place an "elected" government.

As is the process in future scenario planning, the key question asked of the future scenarios or stories is: How will the plan to return Fiji to democratic rule go and whether the nation will be successful in securing a stable future?

I plan to develop these scenarios further, but in brief the four stories are:

 • Extended Interim Regime – no election in 2014 as regime bides its time to effect changes or entrench its rule. Disastrous for the economy and as negative impact bites, unrest will grow so crack down increases. Fiji is further isolated. No end in site.

 • New Military Endorsed Government in Power – some form of state sponsored election fraud occurs and government officials, like in Zimbabwe, used as agents and supervised by military personnel already in senior government posts. All law and order and enforcement agencies, FICAC, Crown Law, Justice and Military, Police and Prison service will play an active role in elections, overseen closely by regime figures.

 • New Government in Opposition to Current Regime – elected under a “new constitution” it opposed. Begins to reverse current regime’s policies and seek return to previous constitutional order. Sets in place process to prosecute 2006 coup perpetrators. Inherits a collapsed economy and citizens’ demand for relief increase manifold. Overseas aid and assistance provide some relief but is insufficient. Increase in social expenditure only bleeds the economy further. Military intervention highly likely using the widespread suffering and chaos as an excuse.

 • Return to Democratic Rule is Successful via a Negotiated Settlement – Military returns to Camp. All the regime’s decrees and policies to be reviewed and those of merit to be extended. An exercise in national reconciliation and healing akin to a Truth Commission is put in place and facilitated by neutral external experts. Question of Immunity be subject to national referendum including the future of Fiji’s military and promulgation of any new constitution after a constitutional review. Regional and international partners drafted in to provide security where required especially in lead up to referendum and national election. Economy starts to mend and slowly takes off.

There are clearly three dark prophecies that are plausible futures for Fiji. The last one does offer hope and no doubt presents a possible way ahead. As part of story telling, these 4 stories could be refined further and shared widely for feedback and discussion.

At this stage, the intention should not necessarily be about making a choice but refining the scenarios and testing the assumptions and driving factors involved.

Ideally it would be great to have the means to engage and bring together a diverse group of stakeholders to flesh out the four scenarios and further consult widely before publishing the stories in Fiji and abroad. To this end, I have written to various potential partners in the hope sponsorship could be secured for this work to take place.

10 November 2009

Policy Training Workshop on Pasifika Perspectives


UNDERSTANDING PASIFIKA PEOPLES FOR GOOD OUTCOMES

About the Workshop

Public sector agencies face increasing calls to maximise the impact of their policy interventions, especially for hard to reach groups. Pasifika peoples make up a significant segment of that target group and are an increasingly important proportion of New Zealand’s younger population.

The best way of lifting the quality and effectiveness of policy outcomes is to ensure Pasifika perspectives are incorporated in the thinking and analysis phases of the public policy process. This workshop provides the knowledge and frameworks for exactly that.

The course begins with the important historical and constitutional features of Pasifika peoples and their transition to New Zealand. It identifies the important Pasifika values and concepts that underpin their communities. And it offers a practical step by step guide to incorporate these values and concepts into the policy process. Throughout the day insights and practical tips are offered in understanding Pasifika values and practices. The workshop will be highly interactive with a blend of presentations, case studies and practical application.

The Presenters, Sai Lealea and Holona Lui, collectively bring more than 20 years experience in public sector policy development, consultation and engagement with Pasifika peoples. They are knowledgeable about the Pasifika community and both are experienced in facilitating and delivering training workshops.
 
For

  • Public Sector staff [incl managers, analysts and policy advisers] with an active role in public policy development
Workshop Objectives

On completion of this course participants will understand important Pasifika values and concepts and how these impact on:
  • defining policy problems
  • setting relevant goals and objectives
  • developing effective solutions
  • engaging effectively with Pasifika peoples, and
  • how Pasifika social structures might impact on service delivery.
Topics
  • The benefits of incorporating Pasifika perspectives in Policy Analysis
  • Historical and Constitutional context
  • Demographic drivers and key outcome indicators for Pasifika peoples
  • Understanding important Pasifika values and concepts
  • Incorporating Pasifika perspectives in the step-by-step policy analysis process
  • Engaging Pasifika peoples in the policy process
  • Practical applications through case studies

For Enquiries contact:

Sai Lealea: Tel: +64 27 2490 472 ; Email: sai.lealea@sdlconsultancy.com


Holona Lui: Tel: +64 27 4439 345 ; Email: holona.lui@catalystpacific.co.nz

 

06 November 2009

Focusing on Strengths not Problems

posted on: myriam-musing.blogspot.com


Whether facilitating a group or developing a learning program, where should we focus the bulk of our attention - areas of strength or areas that fall short of the ideal? Most of us are well conditioned to believe that if we focus on problems and areas requiring improvement, this will actually help us perform better.

The sad truth is that only 32% of workers have the opportunity to do their best. 
(Gallup, US Survey, circa 2007). Research by Professor Emeritus Ron Lippitt (Univ. of Michigan) showed that when work groups focus on problems, two things occur. First they become more depressed, and secondly, they focus their energy on how to avoid pain rather than how to creatively move towards what they desire. As facilitators and instructors, we would do well to heed these learnings and adopt strategies that build on strengths and what's working.

Focusing on the Positive Core



  1. Would you ask people to focus the bulk of their energy and effort on what they do worst as a strategy for highest return on investment? Rather, use Appreciative Inquiry to discover what works and areas of strength, and find ways to transfer these learnings to areas requiring improvement, in order to move towards the desired future.
  2. When we operate from our strengths, we are often in the 'flow' (or for atheletes, the 'zone'). We become more confident, focused, and creative; we lose track of time and are generally inspired to produce better results, faster.
  3. We're happier when we can operate from our strengths, yet according to Gallup only 32% of employees have the opportunity to do so. Imagine the latent potential that can be tapped with more inspired, confident, and powerfully effective people on your team! ,
  4. Focusing on people's strengths benefits the organization and the people who work there. Leverage this power by focusing your facilitation and learning programs so that people can refine and expand their inherent talents and abilities, rather than on the Training painful ‘areas of improvement’.

28 October 2009

Fiji Facilitators Undergo Training in Civic Education


Facilitators ready to promote civic education

www.fijisun.com.fj - 11/2/2009



The training of community Civic Education Facilitators (CEFs) in the Western and Northern Division marks the beginning of outreach activities to local communities in Fiji.One hundred participants from eight partner Civil Society Organisations (CSOs) were trained in areas of democracy, democratic governance, human rights and constitutionalism for three weeks, in Nadi and Labasa.
A session is planned for the Central and Eastern Division later this month. With the acquired knowledge and skills, CEFs are now ready to carry out civic education outreach activities to local communities.

Facilitation Skills Program -  Click Here!
This is in a neutral and impartial manner after completing the National Initiative on Civic Education (NICE) training.
NICE is a project on civic education, implemented by the United Nations Development Programme (UNDP) on behalf of the Government of Fiji and supported by NZAID and the European Union.

UNDP Resident Representative, Knut Ostby, emphasises the importance of awareness on essential matters.
"Civic education activities carried out in these communities are crucial for promoting democracy and in helping to build a culture of civic responsibility among citizens.

The knowledge and skills acquired from the training are meant to assist civic education facilitators from partner CSOs. They will share knowledge and raise awareness on issues of democracy and democratic governance for people's participation in decision making processes at local and national level," Mr. Ostby said.

CSOs which will conduct civic education exercises are the Fiji Muslim League, TISI Sangam, Shree Sangam Sanatan Dharam Pratinidhi Sabha of Fiji, Methodist Church, Catholic Women's League, Soqosoqo Vakamarama, Fiji Disabled People's Association and Transparency International.

UNDP is providing a grant of FJD $463,360 to the CSOs.
The NICE project is a three-year project which started in 2008. The project focuses on community civic education and advocacy for citizen participation.


22 October 2009

Fiji and Commonwealth


Conversation Event on Fiji

Fiji and the Commonwealth
Title: Conversation Event on Fiji
Location: Wellington, New Zealand; Venue: Level 2, James Smith Building, Cuba st, Wellington
Description: Organized by: Luvei Viti Think Tank Social group @ My Victoria & Fiji Truth Commission Movement
All are invited to a Commonwealth Conversation Forum with Fiji as the main Focus. The thrust of the discussion will be “Fiji & the Commonwealth : Where to from here!”
Date: 2009-10-23
The programme for the event will be as follows, pending minor changes.
  • 2.30pm – Welcome
  • Short DVD on Commonwealth Conversation
  • Speech Sai Lealea [also facilitator]
  • Speech by Exec Officer CID
  • Short DVD on Fiji
  • Poem on Fiji
  • Speech by Trade Aid NZ about their links with Fiji & the Pacific
  • Open Forum/Plenary session  
  • Wrap -up
  • Reflections on Fiji ‘dvd’
  • End