10 November 2011

BROADCASTING FOR PACIFIC AUDIENCES IN NEW ZEALAND

 
New Zealand On Air had contracted a consortium of Catalyst Pacific Ltd, Tim Thorpe Consulting and SDL Consultancy to provide a research report examining broadcast programming for Pacific audiences in New Zealand.

The principal aim of this project was to provide:
  • a stock take of former and current broadcast services and programmes for Pacific audiences in New Zealand and in the wider Pacific region if relevant;
  • a stock take of radio and television programming by region and different Pacific ethnicities, identifying the extent of programming delivered in Pacific languages;
  • a scan of the current and projected Pacific population in New Zealand, a demographic breakdown, and what is known about its media consumption and needs;
  • a review of literature or research available on those services or programmes, particularly any relating to audience response;
  • an assessment of any duplications or gaps in broadcast services, informed by a literature review and results of selected community and industry consultation; and
  • a preliminary feasibility assessment of whether any gaps can be filled or efficiencies implemented.
NZ On Air will use this research to evaluate if changes, improvements or efficiencies to our funded broadcast services for Pacific audiences in New Zealand should be considered.

  CLICK HERE FOR A COPY OF THE RESEARCH REPORT !

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