Pacific Conceptual Framework for Family Violence in New Zealand

Nga Vaka o Kāiga Tapu  -  The Pacific Conceptual Framework

 

Nga Vaka o Kāiga Tapu  or The Pacific Conceptual Framework is a  cultural framework for addressing family violence in seven Pacific communities in New Zealand. It is informed by, and aligned with, seven ethnic specific cultural frameworks on addressing family violence.  A literature review has been produced as a guide for policy writers.

The frameworks define and explain meanings of family, violence, and key concepts and principles that promote family wellbeing for seven ethnic specific Pacific communities. They will inform the development of a training programme to assist ethnic specific practitioners, service providers and non-Pacific practitioners working with Pacific victims and perpetrators and their families affected by family.

These frameworks take a strengths-based approach.   This begins with the premise that wellbeing, peace and harmony are states that all Pacific people aspire to, and that core aspects of culture are significant in maintaining and restoring wellbeing to families.

  

This relational framework is underpinned by the belief that all people and things are interconnected and interdependent. It brings together shared concepts and principles that promote wellbeing across the seven ethnic groups, without disturbing their essential meanings.

The framework is a living document. As new knowledge is introduced to the ethnic specific frameworks, Nga Vaka o Kāiga Tapu will also evolve.

All the documents were launched on  17 May at Malae Ola Hall in Mangere, Auckland by the Minister for Family and Community Services, Hon Tariana Turia.

The nine documents that form the Pacific Conceptual Frameworks can be accessed from this page. 

Read Nga Vaka o kāiga tapu Pacific Conceptual Framework (PDF 868.1KB)

Vuvale Doka Sautu - A Fijian Conceptual Framework

This document was developed by the Fijian Working Group to assist with the development of a training programme for Fijian practitioners and service providers working with victims, perpetrators, and families from our communities who have been affected by family violence.

The Fijian Working Group was led by Sai Lealea (SDL Consultancy), who also wrote the document, with members from Fijian communities in the main centres in New Zealand. 

Fijian Working Group (front l-r: Rev Dr Ilaitia Tuwere, Amalaini Ligalevu, back:l-r: Kiti Tuifagalele, Tina McNicholas, Mauree Moala, Sai Lealea)

Read the Fijian Conceptual Framework (PDF 485.67KB)

Falevitu - the Literature Review

A literature review on culture and family violence in seven Pacific communities in New Zealand. This will provide guidance for policy makers and others.

Read the Literature Review (PDF 603.81KB)
 

Internet Marketing Basics: What Great Marketers Do

ONLINE MARKETING - By Mike Mintz, Published June 29, 2012

What Does an Internet Marketer Do?

It’s All About Building Influence

One thing you will learn about me, I like simple answers. I think the most complex problems are solved by the easy answer, so here goes. An Internet Marketer uses the Internet to influence people’s decisions to do things.

Notice I didn’t say “buy stuff.” There’s a reason for that. If you are an Internet Marketer for a not-for-profit trying to get awareness of an issue, or an Internet Marketer for a political candidate trying to get votes, or an Internet Marketer for a company trying to build brand awareness (the list could go on) you are not necessarily “selling” a product, rather you are trying to influence opinion.

By influencing opinion you can do anything.

Now Wikipedia and other sites will give you laundry lists of the things that Internet Marketers do. If you are interested in that click the link above. At the end of the day, however, Internet Marketing is really about getting people interested in what you are doing online. If you want to know what great marketers do, read on.

What Great Marketers Do

Seth Godin is a great marketer. He has written a dozen best-selling books on marketing including the bluntly titled “All Marketers Are Liars” (Seth recently re-released this book with the work “Liars” crossed out, and the words “Story Tellers” written in). In a 2005 article Seth wrote his own laundry list of what every good marketer knows. He said things like:

• Anticipated, personal and relevant advertising always does better than unsolicited junk.
• Making promises and keeping them is a great way to build a brand.
• Your best customers are worth far more than your average customers.
• Share of wallet is easier, more profitable and ultimately more effective a measure than share of market. Marketing begins before the product is created.
• Advertising is just a symptom, a tactic. Marketing is about far more than that.
• Low price is a great way to sell a commodity. That’s not marketing, though, that’s efficiency

These points are just a sample from the list, and Godin gives some very sound advice. There are three points from his list that should serve as guideposts for anyone looking to do great marketing, especially in the realm of social media.

Great Marketing Encourages the Right Sort of Conversations

“Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.”

You cannot stop people from talking, especially today. The marketers job is to listen to these conversations and then encourage a dialogue, not a monologue (that’s old world marketing). If you can get customers talking, you can both learn from and influence them.

You do not want to be the marketer who believes the lie that people will buy what you are selling because of some intrinsic greatness your product possesses. People will buy what they want and you are not in charge of that (another gem from Godin’s list: “your prospects don’t care about you”).

Rather then convincing them and then getting frustrated with a market that just doesn’t “get it” find a way to connect to your customer by offering that little something “extra” that creates an “emotional bonus.” This is the magic part of the marketers job, and your best tools to make it happen are stories.

Good Marketers Tell a Story

“People all over the world, and of every income level, respond to marketing that promises and delivers basic human wants. Good marketers tell a story.”

Basic human wants can be broken down into two major categories: The desire for gain and the desire to avoid loss. All fears are a manifestation of one of these two desires (fear of not getting or fear of losing).

In 1943, behavioral psychologist Abraham Maslow wrote a paper called “A Theory of Human Motivation” where he proposed a hierarchy of needs that places human motivation into five-tiers of importance.

These motivations can be diagrammed as a pyramid, with the simplest and most common motivations comprising the base and higher, more esoteric motivations the top. Here are Maslows hierarchy of needs listed out for you with number 1 comprising the base of the pyramid and number 5 the top:

1. Physiological – food, water, sleep, breathing, sex, homeostasis
2. Safety – security of body, employment, resources, family, health, property, morality
3. Love/belonging – friendship, family, sexual intimacy
4. Esteem – self esteem, confidence, achievement, respect of others, respect by others
5. Self actualization – morality, creativity, spontaneity, problem solving, lack of prejudice, acceptance of facts

Maslow’s theory provides a framework for marketers to do their jobs and tell stories that matter to their customers. Marketing stories should be crafted to tap into different levels of the motivational pyramid. The higher up your message appeals the greater emotional connection you can create. Tapping into the human wants and needs through great storytelling moves marketing out of the realm of sleazy convincing and hustling and into the realm of psychological and emotional engagement.

One caveat.

Your stories should always be focused telling the customer how their lives can be better because of what you are marketing, not how great your product, idea or charity is. Think of it like dating: you wouldn’t want to go on a second date with someone who sat at dinner the entire time talking about how great they are. Most of us want to engage with people who want to know about us, ask questions and listen.

Why should marketing be any different?

Great marketers know this and spend their time identifying the right audience for their product, developing a message that will communicate and resonate with that audience and creating the best experience for people who choose to pay attention.

A.M.P. Up Your Marketing to Match Your Customers Worldview

“Effective stories match the worldview of the people you are telling the story to.”

We’ve spoken about the importance of marketing to your audience and the wants rather than just proclaiming the greatness of your products. Crafting a marketing story that matches your customers worldview means going the extra mile to know and connect with your customer.

Think of ways to “A.M.P.” up your marketing. When you “amp” anything up it means putting real power into it – in marketing terms it stands for the following:

• A – audience. Every marketing effort must start here by identifying, understanding and knowing how to reach the core audience.
• M – message. Develop marketing messages that will resonate with your audience based your experience with them and what you know to be true for them. Here is where great storytelling makes all the difference.
• P – product. Notice this comes last in the formula. Unfortunately too many companies put their products first and then try to wedge the audience in through marketing. The product is the answer to the problems presented in the story.

You need a great product experience for the preceding items to have a lasting and repeated effect. Godin says that “living and breathing an authentic story is the best way to survive in a conversation-rich world.” That means you should adopt the no-bullshit policy.

Strip out jargon and corporate speak from your marketing materials. Stop pretending to be the infallible, all knowing, wonderful wizard of Oz (he was just a lost guy behind a curtain after all). Get to know your customer and then build a marketing dialogue that feels like a real relationship (if your company is small enough or savvy enough you should be building actual relationships!). Just remember, the story always goes back to your customer and their experience.

Influencing your customer does not mean lying to them or telling them what they want to hear. Influence means finding the right customer, the one who can most benefit from what you have to offer, and making them care deeply about what you have to offer, so much so they are moved to act.

Bottom line: tell a compelling story and keep it real.

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www.sdlconsultancy.com  |www.sailealeamaxbiz.comI www.sailealea.biz| www.sailealea.info Policy Training l SaiLealea E-Market|SaiLealea E-BizInfo|SaiLealea MAX l Online Money l Biz Cultures

The MAX Business Opportunity

An Amazing Business Opportunity

MaxGXL Business

Since 2007, Max International has attracted people seeking a new kind of company. Because they put values ahead of quick profit, Max helps people discover their unique path and empower them to turn their dreams into a sustainable reality.

Not all network marketing companies are created equal: Visionary leadership and product effectiveness are key. Max International is guided by a team of seasoned executives with the complementary strengths, skills, integrity, and experience it takes to lead a company to the top of the industry.

Max believes that its Associates should be generously rewarded for their efforts, offering one of the most lucrative compensation plans in the industry, paying up to 50% of its total commissionable volume in commissions. Plus, Maxprovides online leadership and personal growth training and an ever-expanding assortment of business-building tools.

To Join as a new Max Associate Click Here and enter your Sponsor's ID (101398) then Submit.

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 Max Independent Associate
Associate ID: 101398
Web: www.sailealeamaxbiz.com

The MAX Business Opportunity - Why You Should Join?

Taking control of your future. Adding some extra income. Expanding your horizons. Being your own boss. Having more time with family. Living the life you have always wanted. 

No matter what you want from Max International and network marketing, you can achieve it with consistent effort and our support. Unlike a traditional 9-to-5 job, network marketing helps you leverage your work and the work of others. You could potentially earn a significant income as you share our breakthrough products with people around the block or around the world. 

The flexibility of network marketing is a primary reason for its popularity. If you view network marketing as a part-time, money-making interest, a full-time career, or somewhere in between, Max will help you realize your goals. We believe in helping people discover their unique path and empowering them to turn their dreams into reality. 

Whether you are a newcomer to network marketing or have significant experience in this industry, you can make a comfortable home at Max International.


To Join as a new Max Associate Click Here and enter your Sponsor's ID 101398 then Submit.

What MaxGXL® Has Done for People Who Joined! You don't have to be a gym rat or treat patients every day to see the benefits of MaxGXL in your life.  Today's e-mail includes four brief experiences from everyday people who have tried  this breakthrough product.  "At 46, you'd think I would be far from a 'granny walk,' yet every morning I hobbled the  few steps to the bathroom from a stiff ankle. When I started taking MaxGXL, I didn't even think of this as an issue since it had become a part of my routine. After about two week of trying MaxGXL, I realized I no longer needed a sweater or jacket during a meeting. Over the next weeks, my workouts no longer meant sore muscles, even after several hours of volleyball. It was several weeks later when I realized the 'granny walk' had completely gone away and I was able to jump out of bed and walk without issue."  — Pam Wilson, Las Vegas, Nev., Independent Max Associate  "My husband and I have taken vitamins ever since we met almost 40 years ago.  We eat healthy foods as much as possible and are conscious about our health. Neither  of us look our age, so we're told, and feel pretty healthy for our ages. We've had a  few conditions that we chocked up to the aging process until MaxGXL entered our lives.Thanks to MaxGXL, I can sleep on my right side again, I sleep better with vivid dreams, and wake up feeling rested and ready for the day's challenges. My husband and I take MaxGXL and Max N-Fuze daily and feel like spring chickens again! We'll never be without either and they are the first thing we pack when we travel!"  — Paula Woods, Gardena, California, Independent Max Associate  "A friend gave me some MaxGXL on the way to the gym, where I did my usual stationary bike workout for 45 minutes. While I felt that I put the same effort into it, I noticed after that the power level was 30 percent higher than normal. I also had much better recovery. My friend told me nothing about MaxGXL before I took it. I then began taking MaxGXL and regularly studying up on glutathione and Max International in my spare time. MaxGXL and Max International are a gift unlike any other I have experienced in my life. I daily offer my thanks that Max has become an essential part of my life."  — Elizabeth Wilson, Lincoln, Neb., Independent Max Associate  "When I was introduced to MaxGXL, I was open minded about it. I got some background about the product, the research that had been done on it, and started taking it right away. Since then I've felt great. Any time I choose to endorse something, or even share with friends, it's something I have to believe in, something I have to take  myself first, so I wanted to give it a few months. Very quickly, I felt strongly about passing it on to friends."  —Cami Lefler, Newbury Park, California, Independent Max Associate To Join as a new Max Associate Click Here and  enter your Sponsor's ID 101398 then Submit. Doctors Share Their Thoughts on MaxGXL® Thank you for letting us tell you more about Max International and MaxGXL. The last email gave you an idea of what MaxGXL has done for high-level athletes. Today's shares what medical professionals have experienced with this product. "When I started doing integrative medicine, I looked at how glutathione's place in the health of our cells was preeminent, ranking with oxygen, water, and a fuel source. The problem was no one had come up with a way to get our bodies to manufacture more glutathione. I was looking for a solution for this. I heard about Max International in 2007, and that they had a product that improved glutathione production. If that were true, it would be unbelievably big. After evaluating Max, I said to my husband, 'This is the most significant nutritional supplement I will ever see in my lifetime.'"  — Dr. Daria Davidson, M.D., Independent Max Associate. "I'm convinced that, having watched the effect of MaxGXL in many people now, that this is, in a lot of ways, the most amazing product that I have been associated with in 34 years of family medicine."  — Dr. Jack Tarr, M.D., Family practice physician and Independent Max Associate "MaxGXL has changed my life. I had been looking for some way to improve glutathione in my patients, so finding MaxGXL captivated my attention. We offered samples to a few people to start with, with fantastic results, and I was hooked. For many years I have been a believer that we need to fill in the holes of our food chain by using supplements. I have never seen a supplement that made so much difference in so many people so quickly as did MaxGXL."  — Dr. Charles Mabray, M.D., OB/GYN, Bariatric Physician, and Independent Max Associate "A Max Associate called me about MaxGXL, and out of courtesy I told him I'd try it. After trying it, I told my wife, 'I think I'm in another zone, I just feel better.' I've always had energy, but I just felt better mental acuity. We then decided to visit Max and take a closer look. At first, my wife said, "Tim, you're too busy to do this," but now she says, "I'm so glad you're involved." She has a different glow about her, and we know glutathione is good for the skin. I'm convinced that, in time, MaxGXL will be a household word."  — Dr. Tim Kershenstein, M.D. (ret.), Ph.D., Independent Max Associate To Join as a new Max Associate Click Here and enter your Sponsor's ID 101398 then Submit. >Read more about our products Have someone contact you with more information about MaxGXL

BROADCASTING FOR PACIFIC AUDIENCES IN NEW ZEALAND

 
New Zealand On Air had contracted a consortium of Catalyst Pacific Ltd, Tim Thorpe Consulting and SDL Consultancy to provide a research report examining broadcast programming for Pacific audiences in New Zealand.

The principal aim of this project was to provide:

• a stock take of former and current broadcast services and programmes for Pacific audiences in New Zealand and in the wider Pacific region if relevant;
• a stock take of radio and television programming by region and different Pacific ethnicities, identifying the extent of programming delivered in Pacific languages;
• a scan of the current and projected Pacific population in New Zealand, a demographic breakdown, and what is known about its media consumption and needs;
• a review of literature or research available on those services or programmes, particularly any relating to audience response;
• an assessment of any duplications or gaps in broadcast services, informed by a literature review and results of selected community and industry consultation; and
• a preliminary feasibility assessment of whether any gaps can be filled or efficiencies implemented.

NZ On Air will use this research to evaluate if changes, improvements or efficiencies to our funded broadcast services for Pacific audiences in New Zealand should be considered.

  CLICK HERE FOR A COPY OF THE RESEARCH REPORT !