10 October 2012

EBooks for Online Business & Relationship Success

Want to Succeed with Internet Marketing?

 With this eBook, Read All You Need To Know To Succeed!



Dear Valued Reader,

Understanding Internet Marketing is very, very critical to the success of any business – online or offline.  Now Internet Marketing isn’t exactly a riddle… as long as you know what to do, and how to do it. Incidentally, that is the aim of this book – to show you how to get started on building your marketing using multiple, unique and different techniques that add value to your business at as low cost as possible.

You can profit wildly in this process. As more than one technique is discussed in this book, you have my word that at least one or more techniques would suit you – or anyone.
Price: $5.99 (US)

This Comprehensive eBook covers the following key Topics:
  • Introduction to Internet Marketing
  • Starting Your Internet Business
  • Selecting Your Niche
  • Selling Products Online
  • Copywriting
  • Search Engine Optimization
  • Leveraging on Affiliate Programs
  • Striking Joint Venture Deals
  • Making Even More Money with Resell Rights
  • Going Viral with Viral Marketing
  • Publishing Your Own Mailing List & Newsletter
  • Free & Low Cost Advertising Methods
Price: $5.99 (US)

Get your copy of the eBook and Give a Boost to your Internet Business


Power of Facebook Marketing for Business Promotion

If Facebook was a country, it would be the 3rd largest country in the world right after China and India. That is how fast Facebook is growing and is the most visited website on the planet.

If you do not tap into this massive source of traffic immediately, you would potentially be missing out of tons of new leads and traffic for your business.

This guide aims to reveal the secrets and strategies used by the top marketers to grow their online business through Facebook.

And you’ll be able to easily learn and apply these strategies for yourself, no matter what niche you are in.

It is a short but simple ebook covering three Key topics:

  • What is Facebook? 

  • Power of Facebook Marketing 

  • Optimizing your Facebook Fan Page

Excited? So am I. 
Get your own copy of the E-Book & Let’s Get Started!

Price: only $1.99 (US


Power of Twitter as Social Media Marketing Tool

If you were to apply Internet marketing strategies that existed 10 years ago, you would be surprised that most of them are no longer viable or have become ineffective.

Thus, it is highly important that we stay on top of the trends of what works and what doesn’t. One of the hottest trending strategies we see nowadays is Social media and one in particular tool – Twitter.

Richard Koch in his great book – The Star Principle says that successful businesses must always be the market leader and must always ride on growing trends.

If you fail to tap into these hot trends, you’ll be leaving tons of money on the table. In addition, that’s why, the purpose of this report is to help you tap into this amazing phenomenon and grow your business around it. 

Buy your copy of the E-Book Now and Let Twitter work magic for you!

Price: only $3.99 (US)


Relationship Success

Key Things to Keep in Mind for a Healthy Relationship

Having a healthy and fulfilling relationship is very, very critical to the success of any personal bond. It affects everything! 
That is the aim of this book – to show you how to get started in developing and maintaining your personal relationship to ensure you succeed in the long term. Yes you may have tough times along the way, But the key is how you pick yourself up and begin again. 

That is why this book even includes tips to:
"Improve Your Relationship - 10 Ways To Fall In Love Again With Your Partner"
With the tips discussed in this book, it is my hope that at least one or more of them would come in handy for you – or anyone.

Price: only $5.99 (US)


06 August 2012

Pacific Broadcasting Research by NZ On Air

In June 2012, NZ On Air released a research project it commissioned into broadcast options for Pacific audiences in New Zealand. 

It was the first of its type undertaken in New Zealand and was undertaken jointly by Sai Lealea (SDL Consultancy), Tim Thorpe (Tim Thorpe Consulting), and Holona Lui (Catalyst Pacific) with assistance from Emma Powell and Dr April Henderson from Victoria University. 

In July, NZ On Air organised a small forum in Auckland made up of Pacific broadcasters and programme makers  to discuss the research. 

In releasing the report NZ On Air stated that:

 "In a highly-constrained funding environment it's important that we look together for the best, most creative, and most useful ways to serve our audiences. By talking together and sharing ideas we hope we will be able to develop new ideas and new partnerships to increase content for Pacific audiences in the future."

Christchurch meeting for Pacific Broadcast Research
Wellington meeting for Pacific Broadcast Research

You can download a copy of the report here.

27 July 2012

Pacific Conceptual Framework for Family Violence in New Zealand

Nga Vaka o Kāiga Tapu  -  The Pacific Conceptual Framework


Nga Vaka o Kāiga Tapu  or The Pacific Conceptual Framework is a  cultural framework for addressing family violence in seven Pacific communities in New Zealand. It is informed by, and aligned with, seven ethnic specific cultural frameworks on addressing family violence.  A literature review has been produced as a guide for policy writers.

The frameworks define and explain meanings of family, violence, and key concepts and principles that promote family wellbeing for seven ethnic specific Pacific communities. They will inform the development of a training programme to assist ethnic specific practitioners, service providers and non-Pacific practitioners working with Pacific victims and perpetrators and their families affected by family.
These frameworks take a strengths-based approach.   This begins with the premise that wellbeing, peace and harmony are states that all Pacific people aspire to, and that core aspects of culture are significant in maintaining and restoring wellbeing to families.
This relational framework is underpinned by the belief that all people and things are interconnected and interdependent. It brings together shared concepts and principles that promote wellbeing across the seven ethnic groups, without disturbing their essential meanings.

The framework is a living document. As new knowledge is introduced to the ethnic specific frameworks, Nga Vaka o Kāiga Tapu will also evolve.

All the documents were launched on  17 May at Malae Ola Hall in Mangere, Auckland by the Minister for Family and Community Services, Hon Tariana Turia.

The nine documents that form the Pacific Conceptual Frameworks can be accessed from this page. 

Vuvale Doka Sautu - A Fijian Conceptual Framework

This document was developed by the Fijian Working Group to assist with the development of a training programme for Fijian practitioners and service providers working with victims, perpetrators, and families from our communities who have been affected by family violence.

The Fijian Working Group was led by Sai Lealea (SDL Consultancy), who also wrote the document, with members from Fijian communities in the main centres in New Zealand. 

Fijian Working Group (front l-r: Rev Dr Ilaitia Tuwere, Amalaini Ligalevu, back:l-r: Kiti Tuifagalele, Tina McNicholas, Mauree Moala, Sai Lealea)

04 July 2012

Internet Marketing Basics: What Great Marketers Do

ONLINE MARKETING - By Mike Mintz, Published June 29, 2012

What Does an Internet Marketer Do?

It’s All About Building Influence

One thing you will learn about me, I like simple answers. I think the most complex problems are solved by the easy answer, so here goes. An Internet Marketer uses the Internet to influence people’s decisions to do things.

Notice I didn’t say “buy stuff.” There’s a reason for that. If you are an Internet Marketer for a not-for-profit trying to get awareness of an issue, or an Internet Marketer for a political candidate trying to get votes, or an Internet Marketer for a company trying to build brand awareness (the list could go on) you are not necessarily “selling” a product, rather you are trying to influence opinion.

By influencing opinion you can do anything.

Now Wikipedia and other sites will give you laundry lists of the things that Internet Marketers do. If you are interested in that click the link above. At the end of the day, however, Internet Marketing is really about getting people interested in what you are doing online. If you want to know what great marketers do, read on.

What Great Marketers Do

Seth Godin is a great marketer. He has written a dozen best-selling books on marketing including the bluntly titled “All Marketers Are Liars” (Seth recently re-released this book with the work “Liars” crossed out, and the words “Story Tellers” written in). In a 2005 article Seth wrote his own laundry list of what every good marketer knows. He said things like:
  • Anticipated, personal and relevant advertising always does better than unsolicited junk.
  • Making promises and keeping them is a great way to build a brand.
  • Your best customers are worth far more than your average customers.
  • Share of wallet is easier, more profitable and ultimately more effective a measure than share of market. Marketing begins before the product is created.
  • Advertising is just a symptom, a tactic. Marketing is about far more than that.
  • Low price is a great way to sell a commodity. That’s not marketing, though, that’s efficiency
These points are just a sample from the list, and Godin gives some very sound advice. There are three points from his list that should serve as guideposts for anyone looking to do great marketing, especially in the realm of social media.

Great Marketing Encourages the Right Sort of Conversations

“Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.”

You cannot stop people from talking, especially today. The marketers job is to listen to these conversations and then encourage a dialogue, not a monologue (that’s old world marketing). If you can get customers talking, you can both learn from and influence them.

You do not want to be the marketer who believes the lie that people will buy what you are selling because of some intrinsic greatness your product possesses. People will buy what they want and you are not in charge of that (another gem from Godin’s list: “your prospects don’t care about you”).

Rather then convincing them and then getting frustrated with a market that just doesn’t “get it” find a way to connect to your customer by offering that little something “extra” that creates an “emotional bonus.” This is the magic part of the marketers job, and your best tools to make it happen are stories.

Good Marketers Tell a Story

“People all over the world, and of every income level, respond to marketing that promises and delivers basic human wants. Good marketers tell a story.”

Basic human wants can be broken down into two major categories: The desire for gain and the desire to avoid loss. All fears are a manifestation of one of these two desires (fear of not getting or fear of losing).
In 1943, behavioral psychologist Abraham Maslow wrote a paper called “A Theory of Human Motivation” where he proposed a hierarchy of needs that places human motivation into five-tiers of importance.

These motivations can be diagrammed as a pyramid, with the simplest and most common motivations comprising the base and higher, more esoteric motivations the top. Here are Maslows hierarchy of needs listed out for you with number 1 comprising the base of the pyramid and number 5 the top:
  1. Physiological – food, water, sleep, breathing, sex, homeostasis
  2. Safety – security of body, employment, resources, family, health, property, morality
  3. Love/belonging – friendship, family, sexual intimacy
  4. Esteem – self esteem, confidence, achievement, respect of others, respect by others
  5. Self actualization – morality, creativity, spontaneity, problem solving, lack of prejudice, acceptance of facts
Maslow’s theory provides a framework for marketers to do their jobs and tell stories that matter to their customers. Marketing stories should be crafted to tap into different levels of the motivational pyramid. The higher up your message appeals the greater emotional connection you can create. Tapping into the human wants and needs through great storytelling moves marketing out of the realm of sleazy convincing and hustling and into the realm of psychological and emotional engagement.

One caveat.

Your stories should always be focused telling the customer how their lives can be better because of what you are marketing, not how great your product, idea or charity is. Think of it like dating: you wouldn’t want to go on a second date with someone who sat at dinner the entire time talking about how great they are. Most of us want to engage with people who want to know about us, ask questions and listen.

Why should marketing be any different?

Great marketers know this and spend their time identifying the right audience for their product, developing a message that will communicate and resonate with that audience and creating the best experience for people who choose to pay attention.

A.M.P. Up Your Marketing to Match Your Customers Worldview

“Effective stories match the worldview of the people you are telling the story to.”

We’ve spoken about the importance of marketing to your audience and the wants rather than just proclaiming the greatness of your products. Crafting a marketing story that matches your customers worldview means going the extra mile to know and connect with your customer.

Think of ways to “A.M.P.” up your marketing. When you “amp” anything up it means putting real power into it – in marketing terms it stands for the following:
  • A – audience. Every marketing effort must start here by identifying, understanding and knowing how to reach the core audience.
  • M – message. Develop marketing messages that will resonate with your audience based your experience with them and what you know to be true for them. Here is where great storytelling makes all the difference.
  • P – product. Notice this comes last in the formula. Unfortunately too many companies put their products first and then try to wedge the audience in through marketing. The product is the answer to the problems presented in the story.
You need a great product experience for the preceding items to have a lasting and repeated effect. Godin says that “living and breathing an authentic story is the best way to survive in a conversation-rich world.” That means you should adopt the no-bullshit policy.

Strip out jargon and corporate speak from your marketing materials. Stop pretending to be the infallible, all knowing, wonderful wizard of Oz (he was just a lost guy behind a curtain after all). Get to know your customer and then build a marketing dialogue that feels like a real relationship (if your company is small enough or savvy enough you should be building actual relationships!). Just remember, the story always goes back to your customer and their experience.

Influencing your customer does not mean lying to them or telling them what they want to hear. Influence means finding the right customer, the one who can most benefit from what you have to offer, and making them care deeply about what you have to offer, so much so they are moved to act.

Bottom line: tell a compelling story and keep it real.

04 March 2012

The MAX Business Opportunity

An Amazing Business Opportunity

MaxGXL Business

Since 2007, Max International has attracted people seeking a new kind of company. Because they put values ahead of quick profit, Max helps people discover their unique path and empower them to turn their dreams into a sustainable reality.

Not all network marketing companies are created equal: Visionary leadership and product effectiveness are key. Max International is guided by a team of seasoned executives with the complementary strengths, skills, integrity, and experience it takes to lead a company to the top of the industry.

Max believes that its Associates should be generously rewarded for their efforts, offering one of the most lucrative compensation plans in the industry, paying up to 50% of its total commissionable volume in commissions. Plus, Maxprovides online leadership and personal growth training and an ever-expanding assortment of business-building tools.

To Join as a new Max Associate Click Here and enter your Sponsor's ID (101398) then Submit.

 Max Independent Associate
Associate ID: 101398
Web: www.sailealeamaxbiz.com