10 November 2011


New Zealand On Air had contracted a consortium of Catalyst Pacific Ltd, Tim Thorpe Consulting and SDL Consultancy to provide a research report examining broadcast programming for Pacific audiences in New Zealand.

The principal aim of this project was to provide:
  • a stock take of former and current broadcast services and programmes for Pacific audiences in New Zealand and in the wider Pacific region if relevant;
  • a stock take of radio and television programming by region and different Pacific ethnicities, identifying the extent of programming delivered in Pacific languages;
  • a scan of the current and projected Pacific population in New Zealand, a demographic breakdown, and what is known about its media consumption and needs;
  • a review of literature or research available on those services or programmes, particularly any relating to audience response;
  • an assessment of any duplications or gaps in broadcast services, informed by a literature review and results of selected community and industry consultation; and
  • a preliminary feasibility assessment of whether any gaps can be filled or efficiencies implemented.
NZ On Air will use this research to evaluate if changes, improvements or efficiencies to our funded broadcast services for Pacific audiences in New Zealand should be considered.


21 September 2011

Effective Policy Analysis and Community Engagement for Pacific peoples

Maximise the impact of policies and programmes for Pacific communities

Do you want your organisation’s policies and programmes to be more effective in how they impact on Pacific communities?

This workshop will provide you with insight, knowledge and understanding to develop and deliver better policies and programmes.

Improve your ability to:
• clearly define policy problems from a Pacific perspective
• frame your goals and objectives accordingly
• develop effective solutions for Pacific communities
• effectively engage with Pacific communities, and
• understand how Pacific social structures impact on service delivery.

Learn this and more in a special one day workshop facilitated by

About the Workshop

This workshop is designed for practical application to help develop robust policy.
It offers participants insight and will help their understanding of Pacific perspectives that need to be incorporated into the policy process. It provides important historical and constitutional background of Pacific people’s transition into New Zealand life and insight into important Pacific values and concepts. It offers a practical step by step guide to incorporate these values and concepts into the policy process.

The workshop will be highly interactive with a blend of presentations, case studies, practical application.

• The benefits of incorporating Pacific perspectives in Policy Analysis
• Historical and Constitutional context
• Understanding the demographic drivers
• Engaging Pacific peoples in the policy process
• Setting outcome indicators for Pacific peoples
• Understanding important Pacific values and implications for policy analysis
• Pacific perspectives and step-by-step policy analysis process
• Practical application through case studies

Value for Money in Policy-Making

Increasingly public sector agencies face calls to provide value for money and maximise the impact of policy interventions, particularly for hard to reach population groups. Pacific people make up a significant part of that group. And they are an increasingly important part of New Zealand’s younger population. Policies that take account of Pacific people’s unique circumstances and perspectives are more likely to succeed and achieve improved outcomes. This will help Pacific peoples to realise their aspirations and provide long-term benefits for their communities and New Zealand society. To achieve this, Pacific perspectives need to be part of the thinking and analysis of the problems considered in the public policy process. This workshop offers a critical step in that process.

Who should attend?

This workshop is designed for agencies with Pacific strategies, polices and programmes. It would be particularly useful for organisations planning to develop new Pacific Strategies and programmes. The workshop will also be useful for the professional development of managers and policy staff wishing to broaden their analytical skills when focusing on disadvantaged groups.

The Presenters

Sai Lealea is the Principal of SDL Consultancy with qualifications in Public Policy, Economics, Economic History, and Economic Geography. Sai was a Pacific advisor to a number of departments, with 6 years as a ministerial appointee to a crown agency and senior manager in the Ministry of Pacific Island Affairs. He was also a contract Policy Manager with the Ministry of Social Development.

Holona Lui is a Director of CATALYST Pacific Limited a Learning and Development, Communications company which specialises in cultural diversity. He provides Pacific communications advice and project managed Pacific communications as part of wider national information and awareness raising campaigns. He has also presented and facilitated seminars on communicating and engaging with Pacific peoples.

To register your interest in this workshop contact:
Sai Lealea
E: sai.lealea@sdlconsultancy.com
T: +64 27 249 0472

Holona Lui

E: holona.lui@catalystpacific.co.nz

T: +64 4 938 8183

02 September 2011

Value of Frameworks in Understanding Major Pacific Policy Problems

A key step in understanding critical social problems affecting Pacific peoples in NZ is the influence of values in shaping behaviour. This is because most intractable social problems are often interwoven with issues of values and unless these are identified and understood, development of responses or mitigating strategies are bound to fail costing governments money. The challenge therefore lay in designing conceptual tools that can assist thinking about social problems and to what extent Pacific values may be influencing behaviour.

For  major social problems in Pacific communities a useful tool to assist in diagnosing and mapping key influences and relationships is a Conceptual Framework. Frameworks are well recognised tools that can provide a systematic and rigorous way of thinking about an area of interest, promote comparability across data collections and between sectors.  

A conceptual framework can assist map the environment surrounding an area of interest as each identified element can represent a specific area about which information is required. Additionally, such a framework defines the scope of enquiry, marks out important concepts, and organises these into a logical structure showing the key relationships, processes and flows that exist. Successful frameworks are logical in structure, comprehensive but also concise, dynamic and flexible enough to allow for change taking into account other frameworks.

Pacific Analysis Framework
A framework I was involved in developing in the late 1990s was the "Pacific Analysis Framework" (PAF). It is a tool for structuring and analysing policy problems from a Pacific perspective. The framework was closely aligned to the generic policy analysis steps but incorporating a "Pacific Values" element in each of the analysis steps. A companion element of the Framework was the "Consultation Guideline" - a guide on how to consult Pacific communities in developing policies and programmes. Training was provided to government agencies on the Framework  and Guideline and it proved very popular and effective in including Pacific perspectives into the policy analysis phase of the public policy development process.

For major social problems confronting Pacific peoples in NZ, a conceptual framework also allows for the consideration of values as a key element influencing those problems.

Example of a Conceptual Framework - Family & Domestic Violence Conceptual Framework (Australia Bureau of Statistics, 2009)

The above framework was developed as part of the Australian government work in understanding Family and Domestic Violence and for the purpose of capturing data requirements.

Maori Conceptual Framework
In NZ, Maori have also developed a framework to guide the development of policies and programmes to address family violence. A report published in 2004 titled: 

"Transforming whanau violence : a conceptual framework : an updated version of the report from the former Second Maori Taskforce on Whanau Violence"

proposed a framework for addressing whanau/family violence based on Maori principles, and discusses how these concepts may be implemented in practice. Colonisation, with its assumption of cultural superiority, is identified as contributing to the incidence of violence amongst Maori families. This report updated the 2002 document from the former Second Maori Taskforce on Whanau Violence. The authors argued that models of practice should be designed by Maori, for Maori, and not dictated by government policy and legislation, or based upon Pakeha conceptual frameworks. Recommendations included a collective approach to violence intervention strategies involving all members of the whanau, and a plan of action for implementing programmes based upon Maori values and principles.

Describing the report, the Chair of the Taskforce said thus:

"This conceptual framework has been developed from the comprehensive and successful experience of Mäori practitioners working in the field of whänau violence. These practitioners identified, discussed and agreed upon the particular characteristics of their practices that have potential to constructively transform violence within whänau, hapü and iwi into behaviours that enhance mauri ora (well-being).

The imperatives of effective practice for the prevention of Mäori whänau violence are taken from practice and advocated in a non-prescriptive way that permits the localisation of responses to violence based on particular whänau, hapü and iwi processes. The imperatives that make up the conceptual framework are the minimum practice requirements for the prevention of whänau violence.

This Mäori conceptual framework assumes the impacts of colonisation as central to the normalisation of whänau violence. This results from the destruction and distortion of whakapapa, tikanga, wairua, tapu, mauri and mana as one consequence of colonisation.

The framework advocates for the development of Mäori therapeutic models that change the way that whänau violence is understood and managed. Very little has worked to stem the tide of whänau violence using mainstream approaches. We must address this issue from the position of a real and practical understanding of the cultural-political impulses which impel Mäori to act."

Towards a Pacific Conceptual Framework 
  • While the above examples outline elements that would also be relevant and applicable in thinking about family violence in Pacific communities, as for Maori, the inclusion of a "Values Element" for each section or area would be critical. This values element would include consideration of concepts and principles such as family, religion, respect, honour, reciprocity, ownership etc.. and how these may influence relationships, processes and behaviour of those involved in family violence. 
  • Understanding these key Pacific values and concepts will in turn enable responses and mitigating strategies and programmes to be developed that specifically targets Pacific peoples caught up in family violence.


21 April 2011

5 Steps to Making Your First Sale as an Affiliate Marketer

Sai's Comment

  • This is an interesting and useful piece for all of you keen on becoming Affiliate Marketers. It contains good tips to start with and provide steps to begin slowly, learning about the process along the way.
  • I found it really useful and in fact followed it very closely when I first started. You could also find it useful. All the best!

5 Steps to Making Your First Sale as an Affiliate Marketer

Written by: Steven Clayton, Guest Blogger

One of the things I get asked a lot is where to begin as an affiliate marketer.

It can all be so overwhelming. There are so many different ways to get traffic, build sites, and pick products to promote (these are the three components of any affiliate marketing effort). In addition, some of these traffic and site building options can be expensive and highly technical, requiring a lot of training and expertise.

My goal in this post is to highlight a way to get started as an affiliate that's relatively easy, risk-free, zero cost, has a great chance to make your first money online, and doesn't require any technical knowledge or experience.

We're going to use ClickBank for our product, a BlogSpot blog for our website, and search engine optimization to get traffic. If you're totally new to search engine optimization and want a very quick introduction, you may want to check out this video.

Step 1 – Find 10 products you're interested in promoting

  • One of the best parts of being an affiliate for ClickBank is that it's so easy to get started because there are thousands of unique products to promote. Once you have a ClickBank account, go to the Marketplace and browse it to find products that you have an interest in and/or that you or someone you know would buy.
  • Make a note of the products, including their Pitch Pages and the custom HopLinks you'll use to promote them (you'll get these by clicking the Promote button next to the Marketplace listing). It's a good idea to save this information in a text file on your computer.

Step 2 – Find potential keywords using Google's keyword tool

  • Go to Google's external keyword tool.
  • For each product you picked in Step 1, enter the most generic keyword that applies to your product. For example, if you're promoting a product on how to cure tinnitus, use the keyword "tinnitus" and click the Get Keyword Ideas button.
  • Go over to the Match Type drop down box and select Phrase Match.
  • Sort the list in descending order of global search volume by clicking on the column Title.
  • Make a list of any keyword that is between 10000 and 30000 global monthly searches, and that has something to do with your product.
  • At the end of this step, you'll have 10 lists. Some of these lists may be empty, as it's possible that there won't be any keywords that meet our criteria.  We're being very careful about selecting only the ones that will work for us, so have patience and don't get discouraged.

Step 3 – Evaluate the competition for SEO

  • Now we need to see if it would be possible for us to actually rank in Google for terms that would drive traffic to the product we're going to market. For each keyword identified in Step 2, head over to Google and type the keyword in quotes. For example, if the keyword phrase was "cure tinnitus," you'd type "cure tinnitus" into Google.
  • You'll see the search results and the words "Results 1-10 of about xx,xxx" on the right hand side. If the xx,xxx number is less than 100,000, move on to the next step. Otherwise, discard this keyword.
  • Do another Google search by typing inurl:"keyword phrase". For example, for our keyword above it would be inurl:"cure tinnitus". Take a look at the number of results again. If that number is below 1,250, this keyword is a winner. Make a note of it.


Step 4 – Pick the keyword you want to start with and build a BlogSpot blog

  • We've picked a BlogSpot blog for 2 reasons: it's easy to build a nice-looking site quickly, and blogs rank very well in Google.
  • In general, pick the keyword phrase that has the highest search volume, the lowest competition numbers from step 3, and seems to be the best fit for someone looking to actually buy your product. There are really no wrong answers here, just go with your instinct using these criteria as a guide.
  • Build your BlogSpot blog. Sign up and watch the tutorials on how to create content like posts. When setting up your blog, make sure that the blog title is your keyword phrase.
  • Make sure that the blog address (URL) also contains the keyword phrase you've picked in some way. So in our example, best-tinnitus-cure, my-tinnitus-cure, etc., all work just fine. Dashes are fine anywhere, so with a bit of creativity you should have no trouble coming up with a name that's not been taken.
  • The goal of your blog is to inform and to sell. Provide valuable content from the Pitch Page of the product, as well as outside resources. Add your HopLink to the actual product using text and possibly images. You can often get images from an affiliate page for the product, which can be found in the product's Vendor Spotlight in the ClickBank Marketplace.
  • Important: Never make up any information about the product! I encourage you to buy the product or have someone you know purchase the product, so you can give a truthful and accurate opinion of it.
  • The exact steps to build out the site are too extensive to go into here, but an example should do the trick.  Check this page out.  It will give you a great idea of what we're after.

Step 5 – Do some link building


  • Link building is the key to search engine optimization, and the best way to quickly get included in search engine results for the keyword you're targeting.
  • The process of getting a backlink is a bit different for each option listed below, but you can't go wrong here.  The idea is to do three things: get a link to your site, use your keyword phrase in the description or tag when you're using a bookmarking site, use your keyword phrase as the "anchor text" (the text that's clickable…that is the actual link to your site) whenever possible.  Don't worry about getting this perfect…any link is better than a perfect link, and you can do no harm!
  • Blog comment posting is a popular way of getting backlinks.  Here's a nice page that explains how to do it.
  • Social bookmarking can be a great way to build backlinks to your site.  Here's a huge list of them! Just set up an account with them and add your site.
  • Web 2.0 properties like Squidoo, Hubpages, etc. are great places to put up a small amount of content and then to add a backlink to your site.  Here's a nice list of these types of sites.
  • Also take a look at this guest blog post I did previously for other ideas.

Try to build at least 5-10 backlinks every single day! This will give you the quickest results.


The most important part of this process is the keyword research in steps 2 and 3.  If you have trouble finding the right keyword phrases for the 10 products you selected, go get 10 more and try again. Have patience. If you stick it out and find the right keywords, the rest will usually take care of itself.

After a while… it could be days, could be weeks, you should show up in the Google search results and people will click on your links to the ClickBank product and you'll make your first money online! Best of luck in your affiliate marketing efforts.

About the author

Steven Clayton and his partner Tim Godfrey are the creators of several best-selling Internet Marketing information products, including Commission Blueprint 2.0, Niche Blueprint, and SEM Business Blueprint. You can get more great advice and information on their blog.


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